Essex Business Awards 2008 – Category Details: Customer Care And Service


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	Customer Care and Service Sponsored and judged by Bird Luckin (visit website)
			The category Do you have a company policy that sets targets for customer care and service? Does everyone in the company understand how their individual actions impact on these targets? What is it that your company does to set yourselves apart from the competition? When you come to the final stage of completing your on-line entry you will be asked to enter the number of employees including contractors. What the judges are looking for Tell us about your company's customer care - what is the industry norm and what makes you better at looking after your customers than competitors in your industry. Have you entered any industry awards? How do you involve your team in customer care - how do you motivate, train and monitor them and how is the success of your customer care integrated into the culture of the company? How do you involve your customers in customer care - how do you get feedback from them, how do you deal with complaints and how is your customer care evolving? Please include contact details of two customers we can approach to discuss their perception of your customer care. Please write your overall description in no more than 500 words (fewer are perfectly acceptable) and then separately answer the questions below. Where possible attach supporting materials such as leaflets, photos, testimonials, etc to back up your entry. Specific questions to answer What is your company care policy? How do you involve, train and monitor your team in continual improvement of customer care? What is it that you do to exceed customer expectations above and beyond your competitors? How do you involve the customer themselves in customer care, in terms of getting to know and understand their needs and aspirations and turning feedback into continual improvement of customer care? Describe how you deal with complaints and difficult customer situations

	Jenny Cook Janis Osborne		About the judges Leading Essex accountants and business advisers Bird Luckin are well aware that in the ever-competitive commercial worlds, the smallest advantage can make a huge difference. A real commitment to customer care and service can provide that advantage - an ethos which Bird Luckin has followed in building long-term relationships with its own clients. By focusing on clients' needs and providing advice and expertise on a wide range of issues alongside traditional compliance matters, Bird Luckin can tailor solutions to meet each client's unique situation. The company has been the sponsor of the Customer Care and Service category of the Essex Business Awards since they began, and 2008 will be Bird Luckin's 6th year as joint overall sponsors. Client service director Janis Osborne has been judging the awards throughout that time alongside Jenny Cook, marketing director with 25 years experience in the professional service industry.