Paul Swaby
Creative Director Of RAH Productions

How did you get where you are today?
Hardwork and belief in my creative abilities

How did you get into the fashion business?
At the age of 17 I was scouted in Oxford Street for a catwalk show and later trained for 3 years at London Studio Centre because I wanted to dance and perform and not to just be a catwalk model.  I then worked in the industry all over the world as a model and dancer.  I then got signed to Sony as a base player/singer in a band was also a songwriter for EMI.  I then returned to the fashion industry in 2000.

When and how was Rah set up?
Rah was set up in 2000 by myself and business partner Johnny Vukasovic who felt there was hole in the market for a creative and innovative production company.

Which fashion names have you worked with?
Vivien Westwood
Philip Treacy
Harrods
Lee Jeans
Royal Ascot
John Lewis
Animal

What are you looking for in our finalists?
Great on stage presence, beauty, passion, charm, personality and professionalism. 

Female models need to be a minimum 5’8” and male models minimum of 6’.

A dance background would be an advantage but not a necessity

What are the current model looks in the industry?
Because of the nature and variety of work Rah does we cater for all types of looks and we have never believed or followed in the super skinny trend.  Our Rah girls come in anything from size 8 to 12.

How would you like to see the entrants present themselves?
I don’t want to dictate this because I want to see how the entrants present themselves without being directed, it will tell me a lot about their personality and where they are at.

How about you, what do you like to do in your spare time?
Are you kidding, what spare time! When I do get time off I enjoy kickboxing, a game of golf, a workout at the gym or a trip to the theatre.

What motivates you?
You are only as good as the last show you have produced and what motivates me most is to always produce a better show than the last show.

What have you got to offer the panel of judges?
My vast experience in the field of dance, fashion and the events industry.