Definition: “A retailer and manufacturer sharing the cost of advertising a product or products for their mutual benefit.”

Co-partnership advertising has only one aim and that is for retailers and manufacturers to sell more products or services. This aim is achieved by making the best use of your advertising spend to develop better and more effective advertising campaigns.

It also ensures that you get the most from your advertising by increasing the size, frequency and creativity of your adverts and by making the best use of advertising budgets.

Benefits:

• National branding of goods at a local level.
• Professionally produced artwork enhances your retailing image and saves both time and money.
• Co-partnership advertising can make your promotional campaigns really work.
• It provides an opportunity to plan ahead with a number of advantages :
• Larger advertisements at NO EXTRA COST to your business
• Increases series bookings, enabling you to establish you
• company in the local market place.
• Improved image by linking your business to nationally advertised products/services.
• Specific product promotion - advertising that promotes specific merchandise is more effective than advertising which generalises.
• It provides good artwork and copy.